Career Mapping APP
Career Mapping APP
A Career Guidance App for Students
A Career Guidance App for Students
A Career Guidance App for Students
CareerUp helps students align their education and career choices with their passions and goals through personalised recommendations and career mapping tools.
CareerUp helps students align their education and career choices with their passions and goals through personalised recommendations and career mapping tools.
ROLE
ROLE
ROLE
UX Designer, Project Lead
(Team of 6)
UX Designer, Project Lead
(Team of 6)
TIME
TIME
TIME
Apr 2024- Jun 2024
Apr 2024- Jun 2024
Apr 2024- Jun 2024
CATEGORY
CATEGORY
CATEGORY
Experience Design
Experience Design
Experience Design
TOOLS
TOOLS
TOOLS
Figma
Figma
Figma
Miro
Miro
Miro
Microsoft Teams
Microsoft Teams
Microsoft Teams
Adobe Premiere
Adobe Premiere
Adobe Premiere
Adobe Premiere
SKILLS
SKILLS
SKILLS
Management
Management
Management
T-shaped Design Skills
T-shaped Design Skills
T-shaped Design Skills
Bridge Builder
Bridge Builder
Bridge Builder
Brief
Brief
Brief
Client: SPARCK - A digital innovation consultancy.
Client: SPARCK - A digital innovation consultancy.
Many students face difficulties in understanding how their academic choices align with their personal interests, values, and long-term life goals. Existing career guidance services often focus on academic performance or career-specific outcomes, neglecting the individual’s holistic identity, passions, and personal aspirations.
Goals
Empower Students: Provide personalised career paths based on user input.
Increase Engagement: Motivate students to explore future opportunities.
Align with Market Trends: Ensure career recommendations reflect real-world demands.
Simplify Guidance: Deliver intuitive and actionable career maps.
Result Highlights
👤 User Value
👤 User Value
Personalized Career Guidance: CareerUp provided students with tailored career paths aligned with their individual preferences, skills, and educational backgrounds.
Delivered personalized career guidance based on students' individual interests and capabilities.
Interactive Learning: The inclusion of "Mini Jobs" offered real-world simulations, enabling students to gain practical insights into various professions.
Offered hands-on "Mini Jobs" simulations that allowed students to preview real-world job scenarios.
Enhanced Confidence: By offering clear job role expectations and required skills, students felt more confident in making informed career decisions.
Provided clear insights into career paths and required skills, boosting users’ confidence in decision-making.
🏢 Business Value
🏢 Business Value
Positive Client Reception: The innovative approach to personalized career guidance was well-received by SPARCK, showcasing the potential for real-world application.
Received positive feedback from SPARCK, demonstrating the concept’s real-world application potential.
Market Alignment: The solution bridged the gap between academic programs and job market demands, positioning CareerUp as a valuable tool for educational institutions and employers.
Effectively bridged the gap between education and job market demands, increasing the product’s market relevance.
Functional Prototype: Delivered a ready-to-develop prototype, laying the groundwork for future enhancements and scalability.
Delivered a fully interactive prototype with development-ready potential.
🌱 Personal Value
🌱 Personal Value
Leadership Development: Leading a diverse team honed my leadership skills, teaching me patience and adaptability in dynamic project environments.
Strengthened leadership and adaptability through managing a multidisciplinary team.
Enhanced Communication: Navigating complex design phases improved my ability to align diverse perspectives and enhance strategic communication.
Enhanced communication and collaboration skills by aligning cross-functional perspectives.
Agile Methodology Experience: The project's short timeline sharpened my time management skills and deepened my understanding of agile workflows.
Gained hands-on experience in agile workflows and rapid design iteration under a tight timeline.
Design Process
Design Process
Design Process
Situation
Situation
Situation
Challenges & Problems
Challenges & Problems
Challenges & Problems
Students often feel overwhelmed and lack guidance in choosing a career path that aligns with their education and personal goals.
Traditional career services (like LinkedIn, university career centers) fail to provide personalized career advice or clear connections to the job market.
Students often feel overwhelmed and lack guidance in choosing a career path that aligns with their education and personal goals.
Traditional career services (like LinkedIn, university career centers) fail to provide personalized career advice or clear connections to the job market.
Students often feel overwhelmed and lack guidance in choosing a career path that aligns with their education and personal goals.
Traditional career services (like LinkedIn, university career centers) fail to provide personalized career advice or clear connections to the job market.
Target Audience
Target Audience
University students, particularly final-year students who are uncertain about their career paths and need clearer guidance.
University students, particularly final-year students who are uncertain about their career paths and need clearer guidance.
University students, particularly final-year students who are uncertain about their career paths and need clearer guidance.
Task
Task
Task
Goal
Goal
Goal
Design a user-centered app that offers personalized career guidance to students, addressing their individual preferences, skills, and goals.
Design a user-centered app that offers personalized career guidance to students, addressing their individual preferences, skills, and goals.
Design a user-centered app that offers personalized career guidance to students, addressing their individual preferences, skills, and goals.
Solutions
Solutions
Create a platform that uses AI to align students’ education and career goals, providing tailored job recommendations, career mapping tools, and real-world simulations (Mini Jobs).
Create a platform that uses AI to align students’ education and career goals, providing tailored job recommendations, career mapping tools, and real-world simulations (Mini Jobs).
Create a platform that uses AI to align students’ education and career goals, providing tailored job recommendations, career mapping tools, and real-world simulations (Mini Jobs).
Action
Action
Action
User Research
User Research
User Research
What are our users currently using to look for a job?
What are our users currently using to look for a job?
Online Platforms: Students commonly use LinkedIn, Indeed, Glassdoor to explore job roles.
University Career Centres: Offer resume reviews and interview practice, but often lack alignment with students' personal goals.
Online Platforms: Students commonly use LinkedIn, Indeed, Glassdoor to explore job roles.
University Career Centres: Offer resume reviews and interview practice, but often lack alignment with students' personal goals.
Online Platforms: Students commonly use LinkedIn, Indeed, Glassdoor to explore job roles.
University Career Centres: Offer resume reviews and interview practice, but often lack alignment with students' personal goals.
Feedback from Users
Feedback from Users
Role Clarity: Students need clear job roles and required skills.
Personal Alignment: Career paths should align with values like work-life balance and growth.
Transparency: Realistic insights into internships and placements are essential.
Role Clarity: Students need clear job roles and required skills.
Personal Alignment: Career paths should align with values like work-life balance and growth.
Transparency: Realistic insights into internships and placements are essential.
Insights from Career Team
Insights from Career Team
Employer Communication Gaps: Lack of clear job descriptions from employers leads to missed opportunities.
Engagement Shortfalls:Career services struggle to effectively engage students with job opportunities.
Employer Communication Gaps: Lack of clear job descriptions from employers leads to missed opportunities.
Engagement Shortfalls:Career services struggle to effectively engage students with job opportunities.
Persona
Persona
Persona
Jenny is a 22 year old final-year undergraduate, and she is reaching breaking point because she wants a great career plan, but she feel overwhelmed by LinkedIn, TotalJobs and university careers information.
Jenny is a 22 year old final-year undergraduate, and she is reaching breaking point because she wants a great career plan, but she feel overwhelmed by LinkedIn, TotalJobs and university careers information.
Jenny is a 22 year old final-year undergraduate, and she is reaching breaking point because she wants a great career plan, but she feel overwhelmed by LinkedIn, TotalJobs and university careers information.
"I need clearer information about the expectations of roles."
"I need clearer information about the expectations of roles."
"I need clearer information about the expectations of roles."
Design Decision
Design Decision
Insights matrix based on research and persona, the green bubbles were our main focus.
Insights matrix based on research and persona, the green bubbles were our main focus.
We then, based on our main focuses, elaborated some HMWs and tried to understand our users.
We then, based on our main focuses, elaborated some HMWs and tried to understand our users.
Design and Features
Design and Features
Design and Features
📱 CareerUp: A career mapping APP that assists students to find potential jobs
📱 CareerUp: A career mapping APP that assists students to find potential jobs
📱 CareerUp: A career APP that assists students to find jobs
CareerUp is a career guidance app that helps students align their education with real-world career paths, providing tailored advice and success stories for informed decision-making.
Inspiration: Present challenges that promote sustainable, long-term thinking.
Engagement: Use interactive VR to make learning deep and enjoyable.
Exploration: Enable autonomous exploration for discovery-based learning.
CareerUp is a career guidance app that helps students align their education with career paths, offering tailored advice and success stories for informed decisions.
Career mapping system
Career mapping
Career mapping system
Uses AI to suggest career paths based on students' preferences, skills, and education.
Uses AI to suggest career paths based on students' preferences, skills, and education.
Uses AI to suggest career paths based on students' preferences, skills, and education.
Real-time feedback
Real-time feedback
Real-time feedback
Provides feedback on needed skills and strengths during simulations.
Provides feedback on needed skills and strengths during simulations.
Provides feedback on needed skills and strengths during simulations.
Daily job matches
Daily job matches
Daily job matches
Delivers personalised job recommendations and insights based on profile updates.
Delivers personalised job recommendations and insights based on profile updates.
Delivers personalised job recommendations and insights based on profile updates.
Key Features
Key Features
Low-fidelity Prototype & User Testing (External)
Low-fidelity Prototype & User Testing (External)
Low-fidelity Prototype
High-fidelity Prototype
High-fidelity Prototype
High-fidelity Prototype
CareerUp Showcase
CareerUp Showcase
💡 WATCH OUR SHOWCASE VIDEO ABOVE 📍
💡 WATCH OUR SHOWCASE VIDEO ABOVE 📍
💡 WATCH OUR SHOWCASE VIDEO ABOVE 📍
Reflection & Takeaways
Reflection & Takeaways
Reflection & Takeaways
I'm truly grateful for the enriching experiences in collaboration with SPARCK, which enhanced my early-stage UX research and design skills. This collaboration was pivotal in understanding how clients prioritise practical design solutions and strategic decision-making over mere aesthetics.
I'm truly grateful for the enriching experiences in collaboration with SPARCK, which enhanced my early-stage UX research and design skills. This collaboration was pivotal in understanding how clients prioritise practical design solutions and strategic decision-making over mere aesthetics.
Key Takeaway
Key Takeaway
Key Takeaway
Communication Skills: Navigating complex design phases taught me to effectively align diverse perspectives and enhance my strategic communication.
Leadership and Initiative: Leading a varied team helped me develop patience and adaptability, crucial for managing dynamic interactions and project demands.
Agile and Time Management: This short, intense project sharpened my management skills, teaching me to efficiently deliver comprehensive solutions and embrace agile methodologies.
Communication Skills: Navigating complex design phases taught me to effectively align diverse perspectives and enhance my strategic communication.
Leadership and Initiative: Leading a varied team helped me develop patience and adaptability, crucial for managing dynamic interactions and project demands.
Agile and Time Management: This short, intense project sharpened my management skills, teaching me to efficiently deliver comprehensive solutions and embrace agile methodologies.
Built in Framer
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Created by Wei Hsin 2024
Built in Framer
•
Created by Wei Hsin 2024
Built in Framer
•
Created by Wei Hsin 2024
