Career Mapping APP
Career Mapping APP
A Career Guidance App for Students
A Career Guidance App for Students
A Career Guidance App for Students
CareerUp helps students align their education and career choices with their passions and goals through personalised recommendations and career mapping tools.
CareerUp helps students align their education and career choices with their passions and goals through personalised recommendations and career mapping tools.



ROLE
ROLE
ROLE
UX Designer, Project Lead
(Team of 6)
UX Designer, Project Lead
(Team of 6)
TIME
TIME
TIME
Apr 2024- Jun 2024
Apr 2024- Jun 2024
Apr 2024- Jun 2024
CATEGORY
CATEGORY
CATEGORY
Experience Design
Experience Design
Experience Design
TOOLS
TOOLS
TOOLS
Figma
Figma
Figma
Miro
Miro
Miro
Microsoft Teams
Microsoft Teams
Microsoft Teams
Adobe Premiere
Adobe Premiere
Adobe Premiere
Adobe Premiere
SKILLS
SKILLS
SKILLS
Management
Management
Management
T-shaped Design Skills
T-shaped Design Skills
T-shaped Design Skills
Bridge Builder
Bridge Builder
Bridge Builder
Brief
Brief
Brief
This industry project, in collaboration with SPARCK, focuses on designing human-centred products. CareerUp helps students align their career and education planning with personal goals using AI and data analytics.
This industry project, in collaboration with SPARCK, focuses on designing human-centred products. CareerUp helps students align their career and education planning with personal goals using AI and data analytics.
Client: SPARCK - A digital innovation consultancy.
Client: SPARCK - A digital innovation consultancy.
📌 The goal is to engage users in interactive scenarios that demonstrate the direct impact of their actions on ocean health and inspire a culture of responsibility.
📌 The goal is to engage users in interactive scenarios that demonstrate the direct impact of their actions on ocean health and inspire a culture of responsibility.
Objectives
Objectives
Objectives
Empower Students: Provide personalised career paths based on user input.
Increase Engagement: Motivate students to explore future opportunities.
Align with Market Trends: Ensure career recommendations reflect real-world demands.
Simplify Guidance: Deliver intuitive and actionable career maps.
Empower Students: Provide personalised career paths based on user input.
Increase Engagement: Motivate students to explore future opportunities.
Align with Market Trends: Ensure career recommendations reflect real-world demands.
Simplify Guidance: Deliver intuitive and actionable career maps.
Support UN Goal 14: Help reduce ocean plastic by 2025.
Raise Awareness: Show tourists the impact of plastic on marine life.
Promote Eco-Tourism: Encourage eco-friendly behaviours.
Foster Empathy: Build emotional connections with marine life through VR.
Drive Change: Inspire sustainable actions with interactive learning.
Challenges
Challenges
Challenges
Confidence Deficit: Students doubt their readiness for job market demands.
Time Management: Academic and job application pressures overwhelm students.
Insufficient Role Clarity: Vague job descriptions cause uncertainty about roles.
Unclear Career Pathways: Obscure career progression complicates decision-making.
Identify and Values Misalignment: Hard to align careers with personal values.
Limited Practical Experience: Few internships limit vital job skill development.
Networking Shortfalls: Lack of networking limits essential professional connections.
Economic Anxiety: Job market uncertainties increase stress and indecision.
Confidence Deficit:Students feel unprepared for job market demands.
Time Management: Balancing academics and job applications is overwhelming.
Role Clarity Issues: Vague job descriptions create confusion.
Unclear Career Paths: Hard to navigate career progression.
Values Misalignment: Struggle to align careers with personal values.
Limited Experience: Few internships hinder skill development.
Networking Gaps: Lack of professional connections limits opportunities.
Economic Anxiety: Job market uncertainty increases stress.
14.1 By 2025, significantly reduce all marine pollution, especially from land-based sources like debris and nutrients.
Design Process
Design Process
Design Process



Research
Research
Research
Getting to know our users
What are our users currently using to look for a job?
What are our users currently using to look for a job?
We applied different methods in use and gathered insights from various stakeholders, including students, career planning teams, and industry professionals.
We applied different methods in use and gathered insights from various stakeholders, including students, career planning teams, and industry professionals.
We applied different methods in use and gathered insights from various stakeholders, including students, career planning teams, and industry professionals.
Online Platforms: Students commonly use LinkedIn, Indeed, Glassdoor to explore job roles.
University Career Centres: Offer resume reviews and interview practice, but often lack alignment with students' personal goals.
Online Platforms: Students commonly use LinkedIn, Indeed, Glassdoor to explore job roles.
University Career Centres: Offer resume reviews and interview practice, but often lack alignment with students' personal goals.
Online Platforms: Students commonly use LinkedIn, Indeed, Glassdoor to explore job roles.
University Career Centres: Offer resume reviews and interview practice, but often lack alignment with students' personal goals.
Key Insights
User needs and feedback
User needs and feedback
Role Clarity: Students need clear job roles and required skills.
Personal Alignment: Career paths should align with values like work-life balance and growth.
Transparency: Realistic insights into internships and placements are essential.
Role Clarity: Students need clear job roles and required skills.
Personal Alignment: Career paths should align with values like work-life balance and growth.
Transparency: Realistic insights into internships and placements are essential.
Role Clarity: Students need clear job roles and required skills.
Personal Alignment: Career paths should align with values like work-life balance and growth.
Transparency: Realistic insights into internships and placements are essential.
Career Team Insights
Career Team Insights
Employer Communication Gaps: Lack of clear job descriptions from employers leads to missed opportunities.
Engagement Shortfalls:Career services struggle to effectively engage students with job opportunities.
Employer Communication Gaps: Lack of clear job descriptions from employers leads to missed opportunities.
Engagement Shortfalls:Career services struggle to effectively engage students with job opportunities.
Employer Communication Gaps: Lack of clear job descriptions from employers leads to missed opportunities.
Engagement Shortfalls:Career services struggle to effectively engage students with job opportunities.
Insights matrix based on research and persona, the green bubbles were our main focus.
Insights matrix based on research and persona, the green bubbles were our main focus.
Insights matrix based on research and persona, the green bubbles were our main focus.



We then, based on our main focuses, elaborated some HMWs and tried to understand our users.
We then, based on our main focuses, elaborated some HMWs and tried to understand our users.
We then, based on our main focuses, elaborated some HMWs and tried to understand our users.



Persona
Persona
Persona
MEET JENNY: A FINAL-YEAR STUDENT
MEET JENNY: A FINAL-YEAR STUDENT
MEET JENNY: A FINAL-YEAR STUDENT
UNDERGRADUATE | 22 | LOUGHBOROUGH UNIVERSITY
UNDERGRADUATE | 22 | LOUGHBOROUGH UNIVERSITY
UNDERGRADUATE | 22 | LOUGHBOROUGH UNIVERSITY
Jenny is a 22 year old final-year undergraduate, and she is reaching breaking point because she wants a great career plan, but she feel overwhelmed by LinkedIn, TotalJobs and university careers information.
Jenny is a 22 year old final-year undergraduate, and she is reaching breaking point because she wants a great career plan, but she feel overwhelmed by LinkedIn, TotalJobs and university careers information.
Jenny is a 22 year old final-year undergraduate, and she is reaching breaking point because she wants a great career plan, but she feel overwhelmed by LinkedIn, TotalJobs and university careers information.
WANT 💼
to explore career possibilities
to feel confident and fulfilled
build a strong connection
WANT 💼
to explore career possibilities
to feel confident and fulfilled
build a strong connection
WANT 💼
to explore career possibilities
to feel confident and fulfilled
build a strong connection
MOTIVATION 🙌🏼
to gain real-world experience
to explore herself and different career paths
MOTIVATION 🙌🏼
to gain real-world experience
to explore herself and different career paths
MOTIVATION 🙌🏼
to gain real-world experience
to explore herself and different career paths
PAIN POINT 😐
lack of confidence
poor at time management
unclear career path
PAIN POINT 😐
lack of confidence
poor at time management
unclear career path
PAIN POINT 😐
lack of confidence
poor at time management
unclear career path



"I need clearer information about the expectations of roles."
"I need clearer information about the expectations of roles."
"I need clearer information about the expectations of roles."
Solutions
Solutions
Solutions
📱 CareerUp: A career mapping APP that assists students to find potential jobs
📱 CareerUp: A career mapping APP that assists students to find potential jobs
📱 CareerUp: A career APP that assists students to find jobs
CareerUp is a career guidance app that helps students align their education with real-world career paths, providing tailored advice and success stories for informed decision-making.
Inspiration: Present challenges that promote sustainable, long-term thinking.
Engagement: Use interactive VR to make learning deep and enjoyable.
Exploration: Enable autonomous exploration for discovery-based learning.
CareerUp is a career guidance app that helps students align their education with career paths, offering tailored advice and success stories for informed decisions.
CareerUp uses AI to match students with tailored career paths, offering interactive "Mini Jobs" for real-world simulations and continuous feedback to align skills with market demands. This helps students better understand their capabilities and prepare for future careers.
CareerUp uses AI to match students with careers, offering "Mini Jobs" and feedback to align skills with market demands.
Career mapping system
Career mapping
Career mapping system
Uses AI to suggest career paths based on students' preferences, skills, and education.
Uses AI to suggest career paths based on students' preferences, skills, and education.
Real-time feedback
Real-time feedback
Real-time feedback
Provides feedback on needed skills and strengths during simulations.
Provides feedback on needed skills and strengths during simulations.
Daily job matches
Daily job matches
Daily job matches
Delivers personalised job recommendations and insights based on profile updates.
Delivers personalised job recommendations and insights based on profile updates.
Key Features
Key Features
Key Features



CareerUp Showcase
CareerUp Showcase
💡 WATCH OUR SHOWCASE VIDEO ABOVE 📍
💡 WATCH OUR SHOWCASE VIDEO ABOVE 📍
💡 WATCH OUR SHOWCASE VIDEO ABOVE 📍
Results
Results
Results
Concept Impact:
Concept Impact:
The CareerUp design concept was well-received by Sparck, showcasing innovative ideas for guiding students through career planning.
The CareerUp design concept was well-received by Sparck, showcasing innovative ideas for guiding students through career planning.
The CareerUp design concept was well-received by Sparck, showcasing innovative ideas for guiding students through career planning.
Ideation Success:
Ideation Success:
The project explored practical solutions for aligning education with career goals, resulting in an interactive career map and personalized recommendations.
The project explored practical solutions for aligning education with career goals, resulting in an interactive career map and personalized recommendations.
The project explored practical solutions for aligning education with career goals, resulting in an interactive career map and personalized recommendations.
Potential Benefits:
If implemented, CareerUp could
Potential Benefits:
If implemented, CareerUp could
Empower students to make informed decisions with personalized career guidance.
Increase engagement through gamified learning and challenges.
Bridge gaps between academic programs and job market trends.
Empower students to make informed decisions with personalized career guidance.
Increase engagement through gamified learning and challenges.
Bridge gaps between academic programs and job market trends.
Empower students to make informed decisions with personalized career guidance.
Increase engagement through gamified learning and challenges.
Bridge gaps between academic programs and job market trends.
Ideation Process
Ideation Process
Ideation Process
Step 1
Step 1
Step 1
Responsible
Responsible
Step 2
Step 2
Step 2
Initial Ideation
Ideation Prototyping
Step 3
Step 3
Step 3
Feature Prioritisation
Feature Prioritisation
Step 4
Step 4
Step 4
Online Survey
Online Survey
Online Survey
Design
Design
Design
Low-fidelity Prototype & User Testing (External)
Low-fidelity Prototype & User Testing (External)
Low-fidelity Prototype
After deciding our design concept, we developed a low-fidelity prototype and tested our targeted users to gain insightful feedback and did the iteration.
After deciding our design concept, we developed a low-fidelity prototype and tested our targeted users to gain insightful feedback and did the iteration.



High-fidelity Prototype
High-fidelity Prototype
High-fidelity Prototype



Business Consideration
Business Consideration
Business Consideration
Swipe right to review business consideration
Swipe right to review business consideration
Swipe right to review business consideration
1. Wider Perspective on Values 2. Ecosystem & Business Model 3. Good Service Scale
1. Wider Perspective on Values
2. Ecosystem & Business Model
3. Good Service Scale
1. Wider Perspective on Values
2. Ecosystem & Business Model
3. Good Service Scale
Reflection
Reflection
Reflection
I'm truly grateful for the enriching experiences in collaboration with SPARCK, which enhanced my early-stage UX research and design skills. This collaboration was pivotal in understanding how clients prioritise practical design solutions and strategic decision-making over mere aesthetics.
I'm truly grateful for the enriching experiences in collaboration with SPARCK, which enhanced my early-stage UX research and design skills. This collaboration was pivotal in understanding how clients prioritise practical design solutions and strategic decision-making over mere aesthetics.
I thoroughly enjoyed the Advanced Interaction Design module, exploring new AR and VR concepts. Transitioning from 2D to VR required adapting to new methodologies, including field of view, optimal zones, and addressing ethical issues like motion sickness and eye strain.
Key Takeaway
Key Takeaway
Key Takeaway
Communication Skills: Navigating complex design phases taught me to effectively align diverse perspectives and enhance my strategic communication.
Leadership and Initiative: Leading a varied team helped me develop patience and adaptability, crucial for managing dynamic interactions and project demands.
Agile and Time Management: This short, intense project sharpened my management skills, teaching me to efficiently deliver comprehensive solutions and embrace agile methodologies.
Communication Skills: Navigating complex design phases taught me to effectively align diverse perspectives and enhance my strategic communication.
Leadership and Initiative: Leading a varied team helped me develop patience and adaptability, crucial for managing dynamic interactions and project demands.
Agile and Time Management: This short, intense project sharpened my management skills, teaching me to efficiently deliver comprehensive solutions and embrace agile methodologies.
VR Design: Mastered immersive environments and spatial design.
User Safety: Integrated measures for motion sickness and eye strain.
Emotional Engagement: Enhanced emotional connections to boost immersion.
Back To Home
Built in Framer
•
Created by Wei Hsin 2024
Built in Framer
•
Created by Wei Hsin 2024
Built in Framer
•
Created by Wei Hsin 2024