open to work

Wei Hsin, Chen

UXUI Designer/ Product Designer

I leverage marketing expertise and UX research to create intuitive designs that align user needs with business goals.

open to work

Wei Hsin, Chen

UXUI Designer/ Product Designer

I leverage marketing expertise and UX research to create intuitive designs that align user needs with business goals.

About me

Baking

Plants

Dogs

Hiking

Ice Cream

Baking

Plants

Dogs

Hiking

Ice Cream

Baking

Plants

Dogs

Hiking

Ice Cream

Started from marketing

Started from marketing

I spent 4 years in marketing and build a solid understanding of customers' needs and communication strategies.

I spent 4 years in marketing and build a solid understanding of customers' needs and communication strategies.

2018

2018

2019

2020

2020

2021

2022

2023

2023

Came across UIUX design

Came across UIUX design

Found myself enjoy the design process and create user-centred solutions which led me to transition into UX/UI design, where I combine creativity with user insights to craft meaningful experiences.

Found myself enjoy the design process and create user-centred solutions which led me to transition into UX/UI design, where I combine creativity with user insights to craft meaningful experiences.

2020

2020

2021

2021

2022

2022

2023

2023

2024

2025

2025

UI/UX Designer Intern

Papaya

2025 - Current

UI/UX Designer Intern

Papaya

2025 - Current

UI/UX Designer Intern

Papaya

2025 - Current

UI Designer & Marketing

Pintoo Corporation

2022 - 2023

UI Designer & Marketing

Pintoo Corporation

2022 - 2023

UI Designer & Marketing

Pintoo Corporation

2022 - 2023

Account Manager

CloudsKitchen

2021 - 2022

Account Manager

CloudsKitchen

2021 - 2022

Account Manager

CloudsKitchen

2021 - 2022

Marketing Executive

Beyond Plaza

2019 - 2020

Marketing Executive

Beyond Plaza

2019 - 2020

Marketing Executive

Beyond Plaza

2019 - 2020

3

Step process

Step process

A structured workflow that fosters collaboration, efficiency, and exceptional outcomes.

Bridge the gap between business goals and user needs.

01

Purpose

Why I do what I do

Bridge the gap between business goals and user needs.

01

Purpose

Why I do what I do

Bridge the gap between business goals and user needs.

01

Purpose

Why I do what I do

Blend research, strategy, and creativity to turn complex challenges into seamless solutions.

02

Plan

How I approach my work

Blend research, strategy, and creativity to turn complex challenges into seamless solutions.

02

Plan

How I approach my work

Blend research, strategy, and creativity to turn complex challenges into seamless solutions.

02

Plan

How I approach my work

Impactful designs that delight users, drive business goals, and bring ideas to life.

03

Payoff

What you get from my work

Impactful designs that delight users, drive business goals, and bring ideas to life.

03

Payoff

What you get from my work

Impactful designs that delight users, drive business goals, and bring ideas to life.

03

Payoff

What you get from my work

My toolkits

My toolkits

My expertise with these tools drives better results.

My expertise with these tools drives better results.

Figma

Leading Design Tool

90%

Figma

Leading Design Tool

90%

Figma

Leading Design Tool

90%

Notion

Project Management

70%

Notion

Project Management

70%

Notion

Project Management

70%

Framer

Website Builder

60%

Framer

Website Builder

60%

Framer

Website Builder

60%

Miro

Team Discussion Board

50%

Miro

Team Discussion Board

50%

Miro

Team Discussion Board

50%

Trello

Time Management

50%

Trello

Time Management

50%

Trello

Time Management

50%

Capbabilities

Growing…

💡 UX/UI Design

Wireframing, Prototyping, User Flows, User Personas, Accessibility Design

🛠 Tools & Tech

Figma, Adobe Suite, Notion, Miro, HTML/CSS, SQL, Google Analytics

📊 User Research & Data Analysis

User Interviews, Usability Testing, Journey Mapping, Data-Driven Insights

📢 Marketing & Branding

Social Media Strategy, Campaign Design, Brand Awareness, Content Creation

🤝 Soft Skills

Collaboration, Problem-Solving, Communication, Facilitation

💡 UX/UI Design

Wireframing, Prototyping, User Flows, User Personas, Accessibility Design

🛠 Tools & Tech

Figma, Adobe Suite, Notion, Miro, HTML/CSS, SQL, Google Analytics

📊 User Research & Data Analysis

User Interviews, Usability Testing, Journey Mapping, Data-Driven Insights

📢 Marketing & Branding

Social Media Strategy, Campaign Design, Brand Awareness, Content Creation

🤝 Soft Skills

Collaboration, Problem-Solving, Communication, Facilitation

💡 UX/UI Design

Wireframing, Prototyping, User Flows, User Personas, Accessibility Design

🛠 Tools & Tech

Figma, Adobe Suite, Notion, Miro, HTML/CSS, SQL, Google Analytics

📊 User Research & Data Analysis

User Interviews, Usability Testing, Journey Mapping, Data-Driven Insights

📢 Marketing & Branding

Social Media Strategy, Campaign Design, Brand Awareness, Content Creation

🤝 Soft Skills

Collaboration, Problem-Solving, Communication, Facilitation

Featured Projects

Featured Projects

Check out my most recent projects.

Check out my most recent projects.

Competitions

Competitions