
open to work
Wei Hsin, Chen
UXUI Designer/ Product Designer
I leverage marketing expertise and UX research to create intuitive designs that align user needs with business goals.

open to work
Wei Hsin, Chen
UXUI Designer/ Product Designer
I leverage marketing expertise and UX research to create intuitive designs that align user needs with business goals.
About me

Baking

Plants

Dogs
Hiking
Ice Cream

Baking

Plants

Dogs
Hiking
Ice Cream

Baking

Plants

Dogs
Hiking
Ice Cream
Started from marketing
Started from marketing
I spent 4 years in marketing and build a solid understanding of customers' needs and communication strategies.
I spent 4 years in marketing and build a solid understanding of customers' needs and communication strategies.
2018
2018
2019
2020
2020
2021
2022
2023
2023
Came across UIUX design
Came across UIUX design
Found myself enjoy the design process and create user-centred solutions which led me to transition into UX/UI design, where I combine creativity with user insights to craft meaningful experiences.
Found myself enjoy the design process and create user-centred solutions which led me to transition into UX/UI design, where I combine creativity with user insights to craft meaningful experiences.
2020
2020
2021
2021
2022
2022
2023
2023
2024
2025
2025
UI/UX Designer Intern
Papaya
2025 - Current
UI/UX Designer Intern
Papaya
2025 - Current
UI/UX Designer Intern
Papaya
2025 - Current
UI Designer & Marketing
Pintoo Corporation
2022 - 2023
UI Designer & Marketing
Pintoo Corporation
2022 - 2023
UI Designer & Marketing
Pintoo Corporation
2022 - 2023
Account Manager
CloudsKitchen
2021 - 2022
Account Manager
CloudsKitchen
2021 - 2022
Account Manager
CloudsKitchen
2021 - 2022
Marketing Executive
Beyond Plaza
2019 - 2020
Marketing Executive
Beyond Plaza
2019 - 2020
Marketing Executive
Beyond Plaza
2019 - 2020
3
Step process
Step process
A structured workflow that fosters collaboration, efficiency, and exceptional outcomes.
Bridge the gap between business goals and user needs.
01
Purpose
Why I do what I do
Bridge the gap between business goals and user needs.
01
Purpose
Why I do what I do
Bridge the gap between business goals and user needs.
01
Purpose
Why I do what I do
Blend research, strategy, and creativity to turn complex challenges into seamless solutions.
02
Plan
How I approach my work
Blend research, strategy, and creativity to turn complex challenges into seamless solutions.
02
Plan
How I approach my work
Blend research, strategy, and creativity to turn complex challenges into seamless solutions.
02
Plan
How I approach my work
Impactful designs that delight users, drive business goals, and bring ideas to life.
03
Payoff
What you get from my work
Impactful designs that delight users, drive business goals, and bring ideas to life.
03
Payoff
What you get from my work
Impactful designs that delight users, drive business goals, and bring ideas to life.
03
Payoff
What you get from my work
My toolkits
My toolkits
My expertise with these tools drives better results.
My expertise with these tools drives better results.
Figma
Leading Design Tool
90%
Figma
Leading Design Tool
90%
Figma
Leading Design Tool
90%
Notion
Project Management
70%
Notion
Project Management
70%
Notion
Project Management
70%

Framer
Website Builder
60%

Framer
Website Builder
60%

Framer
Website Builder
60%
Miro
Team Discussion Board
50%
Miro
Team Discussion Board
50%
Miro
Team Discussion Board
50%

Trello
Time Management
50%

Trello
Time Management
50%

Trello
Time Management
50%
Capbabilities
Growing…
💡 UX/UI Design
Wireframing, Prototyping, User Flows, User Personas, Accessibility Design
🛠 Tools & Tech
Figma, Adobe Suite, Notion, Miro, HTML/CSS, SQL, Google Analytics
📊 User Research & Data Analysis
User Interviews, Usability Testing, Journey Mapping, Data-Driven Insights
📢 Marketing & Branding
Social Media Strategy, Campaign Design, Brand Awareness, Content Creation
🤝 Soft Skills
Collaboration, Problem-Solving, Communication, Facilitation
💡 UX/UI Design
Wireframing, Prototyping, User Flows, User Personas, Accessibility Design
🛠 Tools & Tech
Figma, Adobe Suite, Notion, Miro, HTML/CSS, SQL, Google Analytics
📊 User Research & Data Analysis
User Interviews, Usability Testing, Journey Mapping, Data-Driven Insights
📢 Marketing & Branding
Social Media Strategy, Campaign Design, Brand Awareness, Content Creation
🤝 Soft Skills
Collaboration, Problem-Solving, Communication, Facilitation
💡 UX/UI Design
Wireframing, Prototyping, User Flows, User Personas, Accessibility Design
🛠 Tools & Tech
Figma, Adobe Suite, Notion, Miro, HTML/CSS, SQL, Google Analytics
📊 User Research & Data Analysis
User Interviews, Usability Testing, Journey Mapping, Data-Driven Insights
📢 Marketing & Branding
Social Media Strategy, Campaign Design, Brand Awareness, Content Creation
🤝 Soft Skills
Collaboration, Problem-Solving, Communication, Facilitation
Featured Projects
Featured Projects
Check out my most recent projects.
Check out my most recent projects.